New York, NY, New York, US
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Senior Manager, Global Marketing - Maybelline Dmi Face

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Manage and own portfolio of projects with end to end accountability. Responsible for both launching new projects and ensuring the management of product portfolio.
Job Responsibilities:
- Work closely with Global Category Innovation to develop Category plan
- Manage product portfolio with end to end accountability
- Understand and decode trends and incorporate into projects
- Responsible for the creative and innovative concepts that target unique consumer insights, address business needs and meets Brand DNA
- Ensure the feasibility and profitability of projects
- Manage the end to end project launch (insights, formula direction, packaging design, artwork, merch, launch strategy, etc.) and work with Global Brand Experience to ensure full 360 launch
- Work with countries and zones to ensure project is attractive locally
- Assess project performance using data provided by analytics
- Manage the end to end claims process
- Work with Product Campaign and Content Management to:
- Create integrated brief for activation assets
- Drive overall content production for projects
- Ensure content meets the Brand DNA
- Orchestrate the creation of always on content
- Monitor SKUs growth throughout the year; assessing performance using data provided by Zones & countries
- Identify ways to refresh products and maintain competitive edge
- Drives integrated SBWA launch plan
- Actively participate in innovation sharing and upskilling
- Manage budget
Core KPIs:
- Strongly developed and executed product launches
- Deliver on time to market
- Local market adoption of launch strategy
- Launch strategy, plan & guidelines
- Product launches
- Animation calendar for core SKUs
- Collaboration within DMI & cross-functions


- 7+ years of related business experience
- Experience in Global Marketing highly desired
- Consumer package goods or beauty industry experience is preferred
- PC Proficiency (Microsoft Suite)
- Information & Data management
- Collaborative leadership skills
- Project Management Skills
- Quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitude We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. #DDIR
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