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Senior Manager, Influencer Marketing

Country : USA

State : California

County : Los Angeles County

Town : Los Angeles

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

We're Coty, a global leader in beauty. We're World #1 in Fragrance, World #2 inProfessional Hair Care and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We are seeking a Senior Influencer Marketing Manager who will be responsible for PR/Social Media/Influencer strategies for NIOXIN, Sebastian/SEB Man, Clairol Professional, and Wella Color Charm. This role will focus on developing strategies and executing plans to win with stylists & end consumers to meet earned and owned KPIs for the brands. Reporting to a Marketing Director, the Sr. Influencer Marketing Manager will play a critical role in partnering with the local brand teams to enable robust Influencer Marketing plans to grow the brands.

Job description

In this role you will be responsible for:
- Owning the Influencer Marketing Strategy: You'll understand the overall brand goals (short-term and long-term) to drive strategic choices and actions to grow the business. You'll manage the agencies on all aspects of Influencer Marketing: social media channels (paid and organic), influencer and social metrics/analysis, PR measurements.
- Social Media: Oversee strategy development, content calendar development, and community management
- Content development: Partner with brands and agencies to provide content strategy for social media channels and any content needed to promote/pitch the brands externally to media partners
- Public relations: Provide strategic guidance to the agencies on media pitching, desk sides, and execute any PR-related events
- Undertake continuous analysis of competitive environment, specific to Influencer Marketing
SENIOR MANAGER, INFLUENCER MARKETING
PROFESSIONAL BEAUTY, CALABASAS, CA

Profile

- 6 to 8 years of Influencer Marketing experience (Public Relations, Social Media, Influencer, Content Development) with passion for the beauty industry
- Must have familiarity with PR measurement best practices.
- Both agency and in-house experience preferred.
- Experience proofing/editing press materials.
- Experience managing others, including agency teams.
- Candidate should be well-versed on social media channels (paid and organic), trends, branded content development, influencer and social metrics/analysis.
- Excellent verbal and written communication skills, detail oriented, solutions-driven and organized.
- Ability to multi-task, working on multiple projects at a time and to tight deadlines.
- Strong initiative-taking and problem-solving skills
- Maintain an understanding of influencer agency landscape and implement changes as needed.
- Strong track record of executing successful programs and managing associated Influencer needs.
- Software proficiency: Photoshop, PowerPoint, Excel.
- Willing to work with colleagues, clients and freelancers in various time zones.
- Highly organized, energetic, and detail-oriented Bachelor's or higher in communications, marketing, journalism, or English
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