Senior Manager, Integrated Marketing
Country : USA
State : New York
Town : New York
Category : Marketing
Contract type : Permanent
Availability : Full time
Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 300 stores and over 50,000 employees around the world.
Our leading banners across North America and Europe include Hudson's Bay, Saks Fifth Avenue, Saks OFF 5TH.
We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.
A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet. Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-life balance in order to maintain a positive working environment
Exude strong business acumen with the ability to recognize opportunities for growth and design a plan to achieve objectives. Willing to take smart risks and innovate to win -- fail fast, fail cheap
A team motivator possessing an innate sense of urgency and ability to inspire it in others
Creative, strategic and analytical thinker; Courageous and comfortable speaking up and sharing opinions
Resourceful change agent--flexible, resilient and thrives in a dynamic, fast-paced and highly matrixed organization
An excellent verbal and written communicator cross-functionally, internally and externally with colleagues of various tenure
Self-motivated problem solver who maintains an eye on customer focus, a drive for results and meticulous attention to detail. Great follow-up is a must!
Able to exercise sound judgement in prioritizing personal and direct report(s) workload using very strong organizational and project management skills
Experienced in managing and developing junior team members while working on concurrent complex projects in various degrees of completion
You Also Have:
7+ years experience in a fast-paced brand marketing or marketing agency
Minimum 3 years experience managing direct reports
Bachelor s Degree in Business, Marketing or similar
Firmly grounded in knowledge of digital acquisition channels (e.g. programmatic & social display, paid search, affiliates) with desire for continued study as areas develop
Seasoned in creation and execution of omni-channel retail campaigns. Beauty & Fragrance digital marketing experience preferred
Strong analytical skills including evaluation of digital marketing channel reporting, customer segments, analytics & insights, programs and surveys. Comfortable with teaching skills to junior team members
Technical aptitude of of Microsoft Office Suite/Google Docs with ability to quickly learn internal systems, site reporting tools (e.g. Omniture) and processes
Advanced presentation development and delivery skills
Maintain an understanding of and passion for the retail landscape - both digital and brick & mortar
As the Senior Manager, Integrated Marketing, You Will:
Overarching Integrated Marketing Strategy
In partnership with DVP, Integrated Marketing and direct report(s), initiate and support marketing strategy/positioning/campaign timing. Proactively generate big picture thinking and innovative approaches to campaigns, championing concepts and obtaining buy-in from key stakeholders
Create, deliver and manage strategic, actionable, on-brand messaging with a consistent look and feel in all marketing channels while incorporating new ideas
Ideate and lead specialty campaigns (both Saks or vendor coop funded) including, but not limited to, omni-channel store takeovers, brand launches and exclusive product drops
Collaborate cross-functionally including with traditional and digital media, creative, visual, events, PR, ecommerce and store teams to develop compelling and ROI driving marketing campaigns
Generate, maintain, and share key campaign documents to ensure alignment across the marketing department and relevant internal teams--from developing marketing milestones and creating pitch presentations, to curating marketing highlights and vendor performance reports
Key resource in marketing/merchant relationship, ensuring big ideas and exclusive marketing opportunities are pursued and products align with the central theme of each campaign
Use actionable research and data to improve, optimize and drive future campaigns, incorporating a fail fast, fail cheap model of learning
Proof all work, individual and direct report(s), for accuracy, paying close attention to detail
Vendor Coop Program Development & Negotiation
Brand ambassador with vendor partners. Cultivate relationships with sales and merchandising teams to deepen understanding of opportunities to maximize brand exposure and sales growth
Create, negotiate, execute and report on vendor coop proposals. Marketing channels can include paid digital media, site content & email, print advertising, and in store visual & windows
Develop and demonstrate a clear and persuasive presentation style and ensure presentation support materials are accurate and consistent with brand standards
Supervise, direct and coach team members to achieve coop goals and campaign objectives
Successfully manage and oversee omni vendor coop allocation and spend for assigned areas of responsibility communicate with relevant internal and external parties in a timely manner
Your Life and Career at HBC:
Be part of a world-class team; work with an adventurous spirit; think and act like an owner-operator
Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate
A culture that promotes a healthy, fulfilling work/life balance
Benefits package for all eligible full-time employees (including medical, vision and dental)
An amazing employee discount
Thank you for your interest with HBC. We look forward to reviewing your application.
HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.