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Senior Manager / Manager of Brand Marketing

Country : USA

State : New Jersey

County : Hudson County

Town : Jersey City

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Job Title:

Manager / Senior Manager, Brand Marketing

Supervisor Title: AVP, Marketing

Location:
IT
Cosmetics - Jersey City, NJ

Job Summary:

Plays a key role in the
development, implementation and presentation of the individual brand.
Implements marketing strategy including launch plans and promotional
calendars while controlling costs and managing profits and loss. Works
closely with marketing management to create, develop, execute, and evaluate new
product launches and promotional marketing programs to support the brand.

Profile

- Bachelor's degree

- 3-5 years luxury/prestige
cosmetic marketing experience required

- Strong written, oral,
and interpersonal communication skills

- Strong presentation
skills

- Knowledge of industry

- Ability to handle a
fast-paced environment

- Adaptability in a
rapidly changing environment

Financial Scope:

Responsible for
execution of annual budget and tracking all trends. Works with finance to
reconcile budget trends vs. actuals for areas within brand responsibility:
samples, print, displays, testers and special events.

Tasks, Duties & Responsibilities:

Marketing Services:

- Develop forecast
proposals for new products/sku's as well as revised forecasts for existing
businesses affected by launch

- Prepare and/or review
MD's for all necessary information, maintain accurate files on ongoing
projects, keep abreast of all timetables for new product launches and ensure
that deadlines are met in a timely manner; identify potential problems

- Monitor plant inventory
levels for retail and promotional items to ensure appropriate stock levels

- Coordinate bi-annual
phase-out meeting, recommending products for discontinuation, reviewing
obsolete inventory levels, and lost revenue implications

- Work with Global
marketing team to implement domestic applications of brand strategy

Creative:

- Initiate new Marketing
proposals and drive development with Creative group

- Develop/issue creative
fact sheets on new projects

- Ensure that Creative is
aware of all copy/package direction, providing components, working copy, etc.

- Drive display
development, focusing on marketing objectives

- Review all copy
submissions

- Ensure art mechanicals
are accurate for content, and that they are released on time

- Monitor the accuracy of
final copy/art mechanicals

Special Events:

- Work closely with sales
team/all necessary departments to assist in development of all in-store events,
outlining objectives and budgets

- Ensure that all launch
requirements are met

- Follow-up on all results

- Ensure that marketing is
aware of latest spending estimates

Sales Reporting Responsibilities:

- Complete knowledge of
unit/dollar volume for each product within brand responsibility - both retail
and net

New Products:

- Track net shipment
performance of all new items for 6 months after launch

- Issue post-launch status
reports to ensure that all launch commitments and backup orders are met

- Prepare quarterly brand
review and new products vs. basic business review as required

- Track retail sell-thru
of all launches for the first 12 weeks plus key products and categories on an
ongoing basis

Additional
responsibilities:

- Work with AVP to
recommend strategic retail pricing for new products; recommend price increases
for existing products

- Prepare Competitive
Pricing Review of all product segments and major prestige brands bi-annually

- Maintain files of key
competitive sampling vehicles/programs and competitive advertising and samples
of new products as it applies to business segments

- Market visits on an
ongoing basisPlease note: This job description does not list all
duties of the job. Employees may be asked by management to perform other
duties. The employer has the right to revise this job description at any
time.



We are an Equal Opportunity Employer and take pride in a diverse environment.
We do not discriminate in recruitment, hiring, training, promotion or other
employment practices for reasons of race, color, religion, gender, sexual
orientation, national origin, age, marital or veteran status, medical condition
or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a
recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to
specific requests for assistance completing the application as a request for
accommodation for a disability. All others will not be considered.
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