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Menomonee Falls, Wisconsin, US
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Senior Manager, Marketing Data Strategy

Country : USA USA

State : Wisconsin

County : Waukesha County

Town : Menomonee Falls

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our purpose as a company is to inspire and empower families to lead fulfilled lives–to let our customers know that the things that make their lives better are within their reach. That goes for our associates too. We want you to grow professionally and personally, so we offer empowerment and potential in an environment that makes you feel at home. We’re down to earth, but we’re up for the challenge. We’re friendly, but we’re focused. We work hard, but we have fun. Experience life at Kohl’s.

Job description

BUSINESS IMPACT STATEMENT
Drive data-strategy for marketing team in partnership with marketers, analytics, and technology team to ensure Kohl's is able to deliver a best-in-class marketing experience for its customers.ACCOUNTABILITIES LEAD A TEAM OF MARKETING DATA STRATEGY PROFESSIONALS TO DELIVER ON DATA AND CAPABILITIES ROADMAP FOR THE MARKETING ORGANIZATION
- Guides a team of data strategy professionals from ideation to planning to project management on critical data capabilities needed to deliver on analytics and seamless customer experiences
- Understands marketing and analytics stakeholder needs to design the data roadmap
- Ensures data migration into KDP from marketing platforms, data dictionary creation, and quality assurance
- Designs overlaying data structures (on top of KDP data lake), customer data governance and quality checks
- Strategizes on ways to enrich customer data for best in class customer experience and service through analytics
- For customer data, identifies the right metrics, standard definitions and views to ensure governance, accessibility, usability, and quality
- Prioritizes asks and partners with KT on builds neededMANAGE CROSS FUNCTIONAL PARTNERSHIPS
- Partners with teams across marketing to understand data roadmap needs and formulate key questions, potential solutions, and joint execution plan with the technology team
- Partners closely with the technology team to ensure jointly owned plans and on-time execution
- Ensures robust communication through project status, issues and risks
- Partners with external companies as needed to solve for data capability/roadmap needsMANAGEMENT OF ASSOCIATES
- Creates and promotes an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
- Develops team through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans

Profile

- 6+ years of relevant data strategy, data capabilities or related experience
- Previous strategy consulting experience preferred
- Experience leading direct reports and cross functional teams
- A demonstrated ability to establish and maintain strong working relationships and achieve results by working collaboratively with others
- Ability to work in a rapidly changing environment while prioritizing and managing multiple tasks
- Strong project management skills
- Strong oral and written communication skills
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