Menomonee Falls, Wisconsin, US
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Senior Manager, Marketing Data Strategy & Analytics*Remote*

Country : USA USA

State : Wisconsin

County : Waukesha County

Town : Menomonee Falls

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our purpose as a company is to inspire and empower families to lead fulfilled lives–to let our customers know that the things that make their lives better are within their reach. That goes for our associates too. We want you to grow professionally and personally, so we offer empowerment and potential in an environment that makes you feel at home. We’re down to earth, but we’re up for the challenge. We’re friendly, but we’re focused. We work hard, but we have fun. Experience life at Kohl’s.

Job description

Drive data-strategy and marketing analytics in partnership with marketers, finance, strategy, rest of marketing analytics, and technology teams to ensure Kohl's is able to deliver a best-in-class experience for its customers.ACCOUNTABILITIES LEAD A TEAM OF MARKETING DATA STRATEGY AND ANALYTICS PROFESSIONALS TO DELIVER ON DATA & CAPABILITIES ROADMAP AS WELL AS STRATEGIC ANALYTICS
Data Strategy: Guides a team of data strategy professionals from ideation to planning to project management on critical data capabilities needed to deliver on analytics and seamless customer experiences
- Partners with marketing and analytics stakeholders to understand needs and design the data roadmap
- Is externally plugged to understand the latest and greatest industry trends
- Strategizes on ways to enrich customer data for best in class customer experience and service through analytics
- For customer data, identifies the right metrics, and partners across team to set standard definitions and views to ensure governance, accessibility, usability, and quality
- Prioritizes asks and partners with Technology team on builds neededStrategy analytics: Designs and leads analyses that help power critical business decisions such as driver analysis, customer segmentation, partner analytics
- Has a grasp of customer analytics and understands drivers of customer engagement and retention
- Uses a hypothesis driven approach (in partnership with business stakeholders) to create analyses plan
- Delivers on analysis in accurate and timely manner and communicates actionable insights to senior audienceMANAGE CROSS FUNCTIONAL PARTNERSHIPS
- Partners with teams across marketing to understand key questions and formulate potential solutions, and execution plan
- Partners closely with the technology team to ensure jointly owned plans and on-time execution on data strategy projects
- Ensures robust communication through project status, issues and risks
- Partners with external companies as needed to solve for data capability/roadmap needsMANAGEMENT OF ASSOCIATES
- Creates and promotes an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
- Develops team through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans


- 6+ years of relevant data analytics, strategy or related experience
- Quantitative undergraduate degree and/or masters preferred
- Working knowledge of predictive modeling algorithms including machine learning preferred
- Working knowledge of Python / SQL strongly preferred
- Experience leading direct reports and cross functional teams
- A demonstrated ability to establish and maintain strong working relationships and achieve results by working collaboratively with others
- Ability to work in a rapidly changing environment while prioritizing and managing multiple tasks
- Strong project management skills
- Strong oral and written communication skills
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