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Senior Manager, Marketing - l'Oréal Paris Cosmetics (Lash Paradise)

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the marketing manager primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
New Product Launches
- Work harmoniously with cosmetics cross-functional teams to develop collaborative strategies and foster a high performing team culture
- Manage projects on time and proactively identify issues and work across cross - functional team to resolve
- Assist manager with the management of a new product launch and, as delegated, coordinate certain launch elements including the evaluations of formulations
Strategy & Planning:
- Develop analysis and gather information to support plans / strategy development and help market recommendations that drive business results
Business Management:
- Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle.
- Conduct competitive analysis and market research
- Analyze data from Nielsen to understand and interpret State-of-the-Business analysis
- Meeting management
Financial P&L and Forecasting:
- Pulling and analyzing sell-thru data
- Perform Forecasting and consumption, shipment & inventory analysis
- Ensure forecast reflects promotional grid
- Participate in cross functional discussions regarding forecasts
Promotions/Advertising / Media:
- Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations


- Bachelor's degree required
- 7+ years of business related experience focused on quantitative data management and project management skills
- Marketing/brand management experience is required. Consumer package goods or beauty industry experience is also highly desired.
- PC Proficiency (Microsoft Suite)
- Information & Data management
- Project Management Skills
- Rigorous quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitudeWe are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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