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Senior Manager, Retail & Wholesale Marketing - Dockers

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

You're an original. So are we.
We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.
Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen® and Signature by Levi Strauss & Co.
About the Job
We are seeking a Sr. Manager of Retail & Wholesale Marketing to join Dockers! The Sr. Manager will lead the development and delivery of equity building, highly engaging, and innovative Omni-marketing communications supporting US and Canada objectives for Retail and Wholesale.
Key Results:
- Wholesale and Retail omni-channel marketing strategies that support delivery of the financial plans, deliver profitable ROI and drive brand equity across the US and Canada markets
- Adoption and localization of global marketing strategies across US/Canada wholesale and retail platforms
- Strong regional expertise & POV to inform global and regional brand marketing programs
- Flawless execution of key programs and daily management of new opportunities
- Consistent brand presentation and elevation within wholesale, inclusive of on-floor, ecom site and digital marketing tactics, media +sponsored placements
- Core partner for sales and merchandising in account facing meetings and strategy sessions
- The scope of this role includes US Wholesale, US Retail, & Canada WholesalePrimary Responsibilities:
- Collects and understands marketing needs of the US/Canada wholesale and retail businesses. Partner with Sales and Merchandising to understand annual and seasonal business goals and plan compelling marketing programs in support of those goals.
- Plans, briefs and executes all marketing programs inclusive of: including online placements and strategies, email marketing, on-floor creative kits, trial events, PR, media, demand generation, social, and engagement programs.
- Develop and execute effective working relationships with internal and external partners
- Ensure that all marketing content supports, and is consistent with, broader global and brand strategies
- Support & adhere to Global GTM Marketing process to ensure close integration across all partners and functions - be the voice for US/Canada wholesale and retail in brand GTM marketing process
- Partner with other regional leads for seasonal ideation, program planning and leveraging of best practices - driving efficiencies & scale
- Partner with Denim Brand Regional Customer Marketing Leads to ensure best practices leveraged across key accounts
- Influence US budget planning to support key account AFP. Manage US/Canada Wholesale and retail marketing budget, must monitor and react fluidly, embrace and respond to contingency plan as needed.
- Act as primary point of contact for Dockers with US and Canada key account marketing teams.
- Present brand POV at key selling meetings with external account partners throughout the year.Partner closely with functional partners to create, sell-in & execute customer programs to deliver AFP. Specifically:
- US Merchandising to align on key regional stories and drive development of on-floor and customer communications that drive trial & conversion
- Sales team to ensure marketing planning will help meet financial goals and to support their seasonal sell-in needs with key accounts
- Global Marketing, Creative & BE to ensure wholesale needs are considered as part of the global brief and customer creative is in-line with global directive
- Regional On-Floor Marketing Managers to ensure successful sell-in of key programs
- Marketplace Insights team to fully understand and use consumer segmentation information to make consumer-informed decisions
- DTC to ensure complementary cross-channel strategies that help drive key stories, market consistency & consumer engagement and identify testing opportunities
- Global Director & Global Media Strategy Team Media plan to develop customer media programs as part of the US/Canada media plan
- Partner closely with PR/Social Director to ensure cohesive US consumer experience, leveraging PR efforts and social channels to further support customer programs, as appropriate.

Profile

- Bachelors' Degree in Marketing, Business, or related field
- 7 years of work experience, channel marketing preferred
- Proven track record driving multiple streams of work (creative brief to full Execution)
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