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Senior Manager - Social Media Content & Influencer Marketing

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Color&Co Custom Haircolor by L'Oreal, Senior Manager Social Media Content & Influencer Marketing
Location
: Terminal Stores, 606 W 28th Street New York, NY
Reporting to: Director of Marketing, Color&Co
Are you interested in working on a team that is digital-first, ecommerce focused and the first of its kind at L'Oreal? We are adding a Senior Manager Social Media Content & Influencer Marketing to the Color&Co Custom Haircolor team. Launched in 2019,Color&Co is a direct-to-consumer subscription-based brand that provides customized haircolor and one -on-one video-chats with professional hair stylists. The person who fills this role will be extremely involved in all aspects of the brand, really having the ability to make an impact on the overall marketing strategy. We are an innovative team looking for an eager, motivated, creative individual to join us!
Responsibilities:.
Marketing, Social and Content
- Drive the conceptualizing and creation of Brand content and ensure it resonates with the consumer
- Lead end-to-end execution of all influencer campaigns through agencies, PR and/or community outreach.
- Manage with the day-to-day consumer engagement strategies on social to build and maintain the Color&Co brand voice and community.
- Plan content shoots, events, sampling partnerships and other brand initiatives.
- Assist in promotional campaigns, giveaways and Customer Care needs
- Track competitive performance and create competitive analysis reports as needed
- Monitor customer reviews on and off site and present findings to the team as needed.
- Post-launch tracking, evaluation and adaptation on these programs
- Responsible for delivering:
- Impactful, meaningful & creative content
- Consistent Brand communication
- Guidelines for content implementation
- Facebook strategy and guidelines
- Immersive brand experiences strategy & guidelines QUALIFICATIONS FOR THE ROLE
- 6+ years' experience in social media content creation, influencer marketing for a brand (in-house or agency) with a rich digital portfolio available for review by as part of the interview process with an emphasis on IG Stories and static IG posts
- Must have a strong understanding of the social media space, the Tik Tok and Instagram communities, influencers, conversations, and trends
- Ability to write and edit in the brand voice (and help co-create and refine this voice)
- Must have an excellent eye for design and photography
- Knowledge of photoshop, Sktech or InDesign
- Video editing skills is a plus
- Must be organized but also nimble and flexible to adjust to real-time demand
- Experience in graphic design; typography, layout, composition
- Beauty, CPG, or Fashion experience is preferred
- Experience managing production partners and vendors
- Ability to manage budgets accurately
- Can think creatively and strategically with strong analytic skills
- Experience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and Traackr
- Must have a very collaborative spirit and ability to work cross-functionally with many different teams on projects
- Strong interpersonal skills (written and oral)
- Strong appreciation for our business / sensitivity to métier
- Demonstrated L'Oreal USA Competencies: Strong leadership and organizational skills, entrepreneurial management, achiever and innovator
- Must be professional, energetic and have a positive attitude
- Bi-lingual/Spanish speaking is a plusWe are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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