New York, US
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Senior Marketing Manager

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The individual will be responsible for the strategic planning, execution of the 360 marketing plans for philosophy fragrance, bath/ body & sets. The candidate will be responsible for budgeting, forecasting, instore and online merchandising, assortment optimization, P&L tracking, media, pricing and promotional strategies relating to the brands. The person will act as the brand guardian in the US and make business recommendations relevant to the overall growth of the brands in the beauty category.
Marketing Strategy
- Contribute to development of 3-year brand strategy
- Develop strategic growth plans to drive market share and financial targets.
- Plan media, pricing, merchandising and promotional strategy
- Own end-to-end media plan process from media agency briefing to approval requests
- Collaborate on influencer strategy with in-house Influencer Team
- Keep track of weekly market share (NPD), rankings at retailers and POS data (internal system)
- Special focus on tracking online channel sales, social trends
- Prepare brand reviews decks for management
- Create 360 launch plans
- Update launch calendar and launch reports on a weekly basis
- Work in close partnership with Global Marketing teams (based in New York City) to support global in the development of long term strategic direction including innovation pipeline
- Perform competitive analyses
- Constantly analyze risks and opportunities
- Track revenue forecast and marketing spend budget (A&CP) vs. actuals and plan
- Proficient P&L management and ownership
- Weekly meetings with finance to ensure close financial monitoring
SKU Management
- Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, fragrance trends and retailer feedback. Update forecast as needed.
- Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve quarterly profit targets.
- Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.
- Provide SKU logistics information to cross-functional teams as requested.
- Monitor inventory levels.
Merchandising (Online, Brick and Mortar)
- Work with local and global merchandising teams on strategy as well as instore and online execution.
- Ensure brand cohesion across all brick & mortar doors despite customization by channel as well as online.
- Ensure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online.
- Sign off on all visual merchandising concepts and renderings.
- Create, review and approve all planograms.
Brand Execution
- Ensure perfect in-store and online execution of the brand.
- Enable the field sales and education teams for engaging fragrance instore events.
- Monitor online stores and B&M stores on a regular basis (following company's health and safety guidelines).
- Update sell books.
- Update creative assets library (pack shots, product descriptions, mock ups, online assets, visual merchandising guidelines, education guidelines).
Commercial Strategy
- Plan trade activation with sales (sell-in, sell-thru teams) and channel strategy teams.
- Create and update retailer presentations as required.
- Present novelties and brand strategy to retailers and business partners.
- Collaborate on Ecommerce strategy (Retailer.com, Pure Players).
QUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge)
- Knowledge in all areas of marketing (programs development, media planning including digital, market analysis, market research, P&L management, marketing plans development) and project management skills.
- Very strong commercial mindset and business acumen with deep analytical skills.
- Very strong attention to detail: the ideal candidate will love digging into details
- Strong knowledge of US beauty & fragrance environment - luxury in particular, (competitive brands, retail environment, digital activations).
- Strong presentation and communication skills.
- NPD Market Research, MS Office (proficient in Excel and PowerPoint).
- 5+ years relevant work experience in marketing
- A bachelor's degree is required, and an MBA is preferred.
Analytical & Strategic- Big picture thinking, Planning, creativity, problem solving and analysis
Business- Work-flow structuring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
Creativity and Innovation- Creativity, originality, intuition
Leadership and Personal- Communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
At Coty, we have an entrepreneurial 'start up' spirit. It fuels our mission to become a challenger in beauty and ultimately, the global leader. We're ALL responsible for driving Coty's growth - our Values give us a winning formula to succeed on this amazing new journey.
Own it. Drive it. You are accountable, relentless and tenacious
Be brave and go beyond. You go the extra mile, because targets are there to be beaten.
Live Beauty, Breathe Beauty. You love beauty, know beauty and want to reinvent beauty for our consumers.
Win for the team. Coty is your work family and a win is only a win if it is for the entire team.
Think like a startup. You'll beat the big guys by acting fast with new ideas executed superbly.
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