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SEO Senior Specialist

Country : USA USA

State : Texas

County : Collin County

Town : Plano

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

Job description

SEO Senior Specialist
JCPenney is growing its Search Engine Optimization Team (SEO) and has an immediate opening for a talented SEO Senior Specialist. We are looking for someone who can think outside the box, understand the digital space, and develop effective relationships with business partners. The SEO Sr. Specialist will be responsible for utilizing the best in class SEO analytics tools, driving the most impactful content updates, and ultimately growing organic traffic to the site and improving the customer experience. The SEO Sr. Specialist must also possess ability to target markets and find the right exposure for the product.
Primary Responsibilities:
- Provide SEO strategy and support for cross-functional teams within the organization
- Manage the quality of copy deliverables and ensure a consistent voice across the site
- Monitor competition and partner with SEO Managers to identify new content and optimization opportunities
- Measure content optimization results and report on performance
- Perform site audits and execute optimizations across the site
- Maintain an awareness of industry trends regarding the digital space
- Conduct ongoing keyword research including discovery and expansion of keyword opportunities using various keyword research tools
- Manage and maintain local YEXT listings and intent pages to support Local SEO for JCPenney
- Contribute to go-forward strategy and success of the SEO programCore Competencies & Accomplishments:
- 2-5 years professional SEO experience, Local SEO a plus
- Excellent copywriting, editing, proofreading and grammatical skills
- Bachelor's Degree in Communication or related field
- Project management experience a plus
- Knowledge of SEO best practices
- Experience with image editing tools, Keyword research tools, and CMS Platforms
- Adobe Analytics and BrightEdge experience a plus
- Retail & B2C experience a plusWhat you get:
We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.
About JCPenney:
JCPenney proudly serves customers at more than 650 stores across the United States and Puerto Rico, and at the Company's flagship store, jcp.com. JCPenney is one of the nation's largest retailers of apparel, home, jewelry, and beauty merchandise with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 60,000 associates worldwide and has served customers for over 119 years, playing a vital role in the communities it serves. For additional information, please visit jcp.com and follow JCPenney on Facebook, Instagram, and Twitter.
For more opportunities to join our team please visit our careers page.
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