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sr Director, Marketing Operations

Country : USA USA

State : Texas

County : Dallas County

Town : Dallas

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com. Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele. In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer. Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com. Every day each of our 15,000 NMG associates works towards the goal of enabling our customer to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.

Job description

Business Imperative
The Senior Director of Marketing Operations will serve as the backbone and key enabler for the Marketing and Creative team delivering planning, governance, execution, and support for core marketing and creative functions. This role builds marketing process and operations to drive efficiencies, manage asset production services, execute capacity planning and apply agile ways of working effectively at scale. This includes management of end-to-end seasonal campaign delivery, project management and execution, go-to-market timelines, and administration. This role will be instrumental in improving the marketing performance and efficiency overall, establishing a new way of working across the marketing disciplines.
Job Responsibilities
Drive and manage the Marketing organization's annual seasonal planning, partnering across marketing leadership and other cross functional teams to define and document key planning and execution milestones across all disciplines
Develop and lead core marketing initiative project management practices that establish formal communication that is clear and often, in a timely, organized, and user-friendly manner, providing task status, delivery schedules, open issues, risks, and solution plans to senior leadership (project manage over 2,500 projects annually)
Own overall marketing project schedules from inception to completion, including resource planning & management, issues & risk management, monitoring progress, reporting & documentation
Lead development, ongoing maintenance, and sharing out of the full marketing seasonal calendar, working across key marketing disciplines for creative brief writing, concept development, art direction, design/writing (web, video, print & social / paid media, and store signage for review, approval and delivery of assets to customer)
Lead development and rollout of agile marketing practices across the organization; drive continuous process improvement and seek ways to do things better, faster, and more efficiently
Lead all project management of all external media / channel partner initiatives a d and creative production operations
Own the relationship with Wrike and ensure optimized utilization of the tool across the marketing and creative teams, performance reporting and application evolution
Coordinate the annual development and monthly management of the marketing budget, in partnership with Marketing team leadership and own monthly reconciliation process to ensure projects are on time and on budget, including brand partner marketing
Serve as a key leader as part of a diverse strategic and creative team providing support and guidance enabling innovation, creativity and perpetual improvement
Desired Education & Experience
Bachelor's degree in Marketing, Communications, or related field
10+ years of relevant experience managing/leading digital marketing/advertising/creative operations teams
10+ years of direct team management experience
3+ years of experience using Wrike or related workflow tools, required
Preferred Qualifications
Solid understanding of theories of project management and experience in how to put those theories into action - agile, waterfall, Kanban, etc.
Demonstrated project management skills to manage budget and timelines as well as prioritize and effectively manage multiple projects to ensure delivery of top-quality output within established timeframes
Documented experience with and understanding of the creative process across email, digital, and mass media
Proficient with Microsoft Office Suite and Adobe PDFs, required
Experience leading teams and developing diverse teams, driving a growth and innovated mentality while maintaining clear focus on achieving measure results
Experience operating in a cross functional, matrixed organization and capable of driving results across organizational boundaries
Individual should be able to thrive in a dynamic, fast-paced and highly-fluid environment
Appreciation for creativity with business acumen. A natural collaborator and enabler.
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