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sr. Director Marketing Strategy, Creative, Store Experience - Franchise Strategic Alliances

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

Job description

About the RoleYou will be the guardian of the Gap Inc brands (Gap, Old Navy, Banana Republic & Athelta) for FSAL, with accountablity for ensuring Gap Inc NA brand marketing strategies are protected whilst creating localized, global brand marketing strategies; creative assets and store experience moments that resonate with the FSAL customer, and enable the successful execution of the FSAL long range plan.
As an advocate and voice of the FSAL brand marketing team you will be a strong collaborator, influencer who successfuly develops partnerships with the Gap Inc Brand Strategy Marketing, Store Experience & Creative teams across 4 brands to ensure the FSAL partner and market needs are met, whilst creating a consistent marketing and customer experience globally.
You have experience working in a highly matrixed, fast paced global consumer brand organization, and will have a high degree of strategic orientation, with a strong understanding of both the traditional vertical omni channel (digital and store) retail model and B2B retailing.What You'll Do
- You will lead and inspire a team across various marketing disciplines: marketing brand strategy, digital, creative and store experience, and play a vital role in delivering a seamless and consistent omni channel customer experience
- Responsible for driving key in-season marketing metrics such as driving improved traffic and conversion for stores and ecommerce channels. You will own the marketing strategies for launching and relaunching new franchise partnerships, country, brand, seasonal and big product line launches
- You will be accountable for immersing and educating the wider marketing team across account management and digital to ensure strategies and plans are deployed successfully into markets and meet partner needs.
- Your marketing strategies will be agile and reactive to full funnel marketing insights and consumer behaviors, and be well executed across marketplace, pureplay, online, store and shop in shop experiences
- Working in partnership with the head of Franchise Strategy, Operations + Learning Development, you will ensure all branding marketing strategies, creative assets and store experience plans align to the Franchise business + divisional strategies and are successful in amplifying our brands.
- This role will require you to not only have a deep knowledge and passion for creative marketing but be able to transcend concepts into particle, operational tools and process for store and digital experiences, working in close partnership with store design, account management, finance, licensing and strategy teamsWho You Are
- Extensive experience leading global marketing teams
- Prior experience managing omni-channel marketing strategies for a global B2B retailer (wholesale/Franchise Licensing)
- Previous experience leading Marketing brand strategy and creative for a consumer brand
- Proven track record for developing and executing successful marketing campaigns and strategies in house, which drive key business metrics
- Strong industry reputation with a track record of building enduring relationships with business partners and vendors/agencies
- Robust financial acumen and ability to manage budgets
- Strong people leader, who attracts and grows best in class talent
- Ability to travel globally on a regular basis and working within global time zones, with the ability to be aware of cultural differences and norms and flexible in communication style and approach.
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