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sr. Manager, Opi Brand Marketing

Country : USA

State : California

County : Los Angeles County

Town : Los Angeles

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

We're Coty, a global leader in beauty. We're World #1 in Fragrance, World #2 in Professional Hair Care and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We are looking for a Sr. Brand Manager to join the North America (NA) Marketing Team. This position is a fast paced delivery role. Leading multifunctional teams, coordinating marketing plans and commercial activities, working with the Global OPI Marketing team, NA Trade Marketing, Education, Finance, and Sales channels / Top Customer teams is key to enable excellence in execution and future growth.

Job description

In this role you will be responsible for:
- Lead base business strategy, management and new products go-to-market for the OPI nail business, which is a $150+M business and has huge growth potential and is a top priority & focus area for the COTY Professional Beauty NA organization.
- Responsible for leading OPI new product launches & marketing efforts in the North America market, including the development and introduction of marketing & commercial plans, go-to-market strategy and in market support. Create and gain alignment on annual marketing plan and ensure delivery of the objectives outlined in this plan.
- Develop and execute marketing vision, strategies and tactics for existing and new products within the professional nail category, including sell-in materials, advertising, PR and influencer marketing, digital content on owned channels and supporting top customer execution.
- Lead annual pricing strategy and execution across base business and new items.
- Own total brand media strategy, execution, agency relationship, performance reporting and ongoing optimization.
- Partner with Global New Product Development & Supply Chain/Planning to ensure that all programs & initiatives developed meet the required timelines and market requirements.
- Manage brand budget within corporate processes and procedures.
- Create and gain approval on P&Ls for initiatives launch plans & promotional programs with adherence to margin targets.
- Handles related duties and assignments as necessary.
OPI Sr. Brand Manager
NA Professional Beauty, Calabasas, CA


We'd love to see candidates who have:

Use bullet points to describe the candidate you are looking for, including education and other qualifications, depth of experience, key skills, languages, ability to travel etc.

- Detail Oriented: Ability to take in and organize multiple inputs, data points and action items, and simplify to deliver a plan while ensuring accuracy and sufficient depth of information.
- Business Data Analytics: Make recommendations based on data, including costs, Net Revenue, Margins, ROI, digital media and social media metrics and trends.
- Organized Self-Starter: Comfortable working across teams and functions, able to drive focus, collaborative inputs and agreement to a plan.
- Leadership: Ability to engage and lead a multi-functional team with focus on delivering results.
- Resourceful team player: Able to juggle multiple tasks and projects, prioritizing critical work and being accountable for results.
- Clear communication skills: Critical to drive clear communication, both written and verbal, across a multi-functional team that spans geographies.
- B.S. In Business Administration, Marketing or Communications
- 2-3 Years related experience is Marketing or Business Administration support
- Comfortable operating in Microsoft Office Suite.Desirable:
- Masters in Business Administration
- Ability to assimilate concepts and processes quickly and drive follow ups to closure
- Multi-Lingual - Specifically English + French, Spanish or Vietnamese
- Interest or experience in Beauty products or services category
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