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sr. Marketing Manager, Loyalty Retention, Athleta

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

Job description

About the Role
The Athleta Loyalty team drives the loyalty strategy and focuses on building customer retention and long-term value, they oversee the launch and execution of marketing initiatives that must be integrated into the brand's commercial planning calendar and support the brand's overall marketing objectives. They serve as the primary point of contact for loyalty initiatives and are directly embedded in the brand teams to provide a seamless connection to brand stakeholders.

The ideal candidate for this team must have strong communication and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams. They must also have the ability to work in a fast paced environment and stay focused/calm, while showing strong attention to detail. Key to this role is curiousity, a desire to learn, a willingness to approach projects with a can-do attitude and an ability to create new processes when needed to execute work.

What You'll Do
  • Responsible for driving omnichannel and channel specific loyalty marketing strategies to generate loyalty engagement and retention metrics and deliver against brand objectives, in partnership with the director.

  • Owns all of Commercial Planning from a Loyalty perspective.

  • Oversees the execution of Loyalty promotions - including segmentation strategy, creative briefing and development, financial projections, performance analysis, etc.

  • Oversees development of comprehensive loyalty marketing campaigns with assets across multiple platforms (including, but not limited to in-store signage, direct mail, targeted digital media, email and site assets); maintains oversight to ensure strategy is communicated thoroughly to all cross-functional partners and that the creative is on-strategy and on-brand, partnering with cross-functional teams and brand stakeholders to ensure seamless execution.

  • Partners closely with Store Engagement/Ops team to support experiential activations as well as acquisition strategies, promos, marketing material creation and to compose effective field communications.

  • Analyzes and interprets financial data to inform hindsights, in-season traction and strategy in partnership with Business Analysis team:
    • Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by channel to optimize and increase response.

    • Visualizes data and builds stories to report campaign and program results.

    • Partners with appropriate RL&P team members to report and communicate results to stakeholders and cross-functional partners.



    • Aligns with key business partners throughout organization on RL&P program goals and initiatives; drives for collaboration, integration and shared accountability, maintaining and distributing all internal loyalty calendars and reporting tools to ensure partners are well informed.

    • Manages budgeting, opens and closes POs, forecasting and actualizing costs.

    • Identifies and shares ways to educate customers on loyalty program to grow program engagement.

Profile

Who You Are
  • 7+ years of relevant work experience in traditional CRM, direct marketing (email, credit card, or loyalty marketing) or promotional marketing role - Loyalty marketing experience preferred.

  • Strong written and verbal communication skills with the ability to glean insights from data and develop a story

  • Experience using logic, data and hindsights to solve difficult problems and derive effective solutions; experience in building marketing test scenarios is a plus, experience with BI or Microstrategy platform is a plus

  • Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, centralized functions, store & online business units, creative teams, vendor partners etc.) in support of specific business priorities

  • Highly proficient in Word, Excel, PowerPoint, and cloud sharing platforms (i.e. OneDrive, Sharepoint)

  • Bachelor's Degree; MBA a plus

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