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sr. Marketing Manager, Retail & Wholesale

Country : USA

State : New York

Town : NEW YORK

Category : Marketing

Contract type : Permanent

Availability : Full time

Company description

At Canada Goose, we are committed to producing the best extreme weather outerwear in the world.


We have been manufacturing innovative high quality outerwear in Canada for over 50 years. From South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Paris, Toronto, and Tokyo, people wear our products because of our reputation for quality, functionality and style. We’ve kept 100% of our production at home in Canada because we are committed to outstanding craftsmanship. We believe it’s critical to the integrity of Canada Goose and the quality of our products. We believe that no one can do it better. But there’s a more important reason than that.


Cold weather is part of our national identity, and there are no better judges of the quality of our products than those for whom they are designed — and by whom they were inspired. We’re proud to have Canadians rely on us for protection in unspeakably cold conditions. We stay in Canada because that’s who we are.


Ask Anyone Who Knows

Job description

Position Overview:



Job Description Summary
Responsible for leading and driving effective retail marketing strategy and execution comprising of brand activation for Wholesale, and Owned Retail in the US in coordination with the Global and local marketing objectives and calendar. The role is responsible for developing and managing the day-to-day local executions of the global point of sale strategy in close partnership with the sales and VM teams.

Key Responsibilities:



Develop and implement an aligned and integrated rolling 6 month retail marketing calendar to support all key go to market strategies and drive sell through per channelDevelop the capability to ensure sell-through is responded to with timely strategiesPrepare locally relevant commercial driving integrated retail marketing campaigns to maximize local commercial peaksCollaborate with peers to share best practices and improve processesIdentify market and store specific opportunities and recommendations for marketing initiatives to drive awareness and reach new relevant audiencesManage the topline relationship and expectations with external supplier to ensure optimal execution and increased value creation from these partnersBe the go-to team for brand and PR teams on retailer support across campaign creative, content, distribution, sales and any other relevant informationCommunicate marketing and relevant display requirement to field VM teamClose budget management, reporting and analysis against all retailer activityCreate seasonal reports on activity with sales figure, engagement and ROIOngoing management and development of the Wholesale Marketing ManagerPerform performance reviews in line with the company processLive, endorse and promote and Canada Goose values

Profile

Experience, Education and Designations:
  • Minimum 8 years’ experience in management position in a global consumer goods company
  • University degree in Marketing or General Business or arts
Knowledge, Skills and Attributes:
  • Industry – Ideally in apparel / fashion / shoes / outdoor
  • Strong quantitative skills – forecasting / budgeting
  • Good people management skills
  • Experience in strategic planning and project/process management strong
  • A genuine passion for Canada Goose and an understanding of consumer perception
  • Excellent communication skills
  • Strong stakeholder and peer to peer relations specifically with the sales and VM functions
  • Leadership
  • Open-minded
  • Team player
  • Team management skills
  • Bachelor degree or above
Working Conditions:
  • Office environment
  • 30% travel
We truly thank all applicants for their interest in joining the Goose Team, but only those candidates considered for an initial interview will be contacted.Canada Goose Inc. is committed to delivering and improving accessibility in employment for all persons with disabilities. Accommodation is available, upon request, in the application and interview process and in the course of all other methods of selection of employees. Successful candidates for employment will be introduced to and trained in respect of all of Canada Goose Inc.’s human rights, accommodation and accessibility polices.
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