Vice President, Ecommerce – Estee Lauder North America
Country : USA
Town : NEW YORK
Category : Marketing
Contract type : Permanent
Availability : Full time
The Vice President, Ecommerce - Estee Lauder North America will be accountable for the ecommerce strategy, sales and P&L, and relationship management internally and externally for brand site and retailer.com. This role will be responsible for delivering sales through commercially driven strategies, online marketing, merchandising, user experience, product development, and site operations. The Vice President will oversee a team responsible for the delivering against the strategy and executing day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers such as conversion, qualified traffic and opt-ins, new buyers, repeat buyers, sales, average order and units per order.
The Vice President will work across various teams (Consumer Engagement, Sales, Creative) to create a branded online experience that is not only representative of the customer's offline experience, but takes that engagement to the next level by anticipating the needs and exceeding the expectations of a multi-channel consumer. This leadership role will also interface with the product-related teams to understand upcoming product innovations, technologies and services so that they may be thoughtfully integrated into the online launch processes as they are unveiled to the marketplace. Experience and ability to work with Digital Marketing initiatives to deepen customer engagement and integrate overall brand digital strategies is a must. This position also will collaborate closely with but not limited to North America Sales and Marketing, Global Marketing, Digital Marketing, Creative, Production, Finance, Legal and Customer Service.
Reporting directly to SVP NA Online, with dotted alignment to the North America Brand SVP/GM and Senior Vice President, Global online, this lead will work alongside the branded online team members and the North America Retailer.com to plan business and content activities for the region and achieve total North America goals.
Ecommerce Strategy, P&L Management
-Oversee total brand site P&L; achieve top line and bottom line results. Manage and optimize the advertising and promotions budget/spend for onsite marketing & promotional programs.
-Build seasonal ecommerce strategy for key shopping moments and necessary sales mitigations, ensure all projects support the brand site strategy and contribute to the brand site and equally support Retailer.com growth
-Develop and implement seasonal online marketing calendars that link sales and marketing initiatives across e-commerce channels.
-Responsible for developing and managing Customer Acquisition and Retention strategies.
-Develop innovative marketing and sales programs, empowering the team to test & learn by measuring program effectiveness, providing insights on how to optimize in future. Lead analysis of all programs and establish programs to drive continuous improvement
-Research industry trends, seeking opportunities to bridge gaps in business objectives and push business forward.
-Provide leadership and direction to a team on all aspects of the brand Online and effectively manage workload, vendors, and all projects. Initiate strategic enhancements/upgrades with business systems and workflow that will improve process and efficiency.
-Oversee NA Online P&L and budget (Program development, Promotions, Retailers sites, Email and Marketing, Search and Affiliate) to maximize opportunities and ROI.
-Provide post-program ROI analysis, make recommendations based on results to increase sales, opt-ins, Average Order Size (AOS), Average Unit Sale (AUS), and repeat purchases.
-Communicate reporting and analysis with key stakeholders to share pertinent leanings both within the brand and region and cross-brands and geographies where appropriate.
Site Strategy, Marketing and Merchandising
-Build, manage, and refine online assortment, promotions, price management and product/content story presentation. Lead team in executing seasonal vision from concept to launch.
-Remain synergistic with multi-channel cross channel marketing planning. Marry expertise of traditional sales approach with online sales for a seamless customer experience to successfully attract and retain customers
-Manage relationships with Brand Marketing partners to best leverage product information, in store events and additional brand enriching material
-Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy
-Accountable for ensuring engagement and conversion is driven through adopted user experience methodologies, QAing to minimize customer service issues, and inventory optimization. Partner with Online Inventory Planning to maintain appropriate sell through and merchandising of limited life items and forecasting of new product launches. Leverage excess inventory for promotional offerings to drive incremental sales.
-Work with and through the various ELC Online departments to optimize site features, functionalities and innovations to deliver a best-in-class ecommerce experience, resulting in repeat customers and high customer satisfaction.
-Drive sustainable and profitable sales growth for NA Retailer.com channel, managing the portfolio of retailer.com accounts
-Define the vision, merchandising and content plans, and seasonal strategy for retailer.com in close partnership with the Online Retail Partners, NA Key Accounts Managers, NA Sales & Trade Marketing teams. Leverage partnerships to maximize sales and deliver a seamless customer experience across touch points online and in-store.
-Develop innovative merchandising programs and increased brand exposure across retailers' consumer touch points as well as oversee the sampling strategy & execution, maximizing ROI
-Lead, coach, and manage a high performing and competitive (Brand Site and Retailer.com) Online Sales team. Cultivate a strong sense of Customer centric site experience. Demonstrate and encourage daring sales strategies while remaining true to brand DNA
-Empower team to build successful partnerships with online retailer.com accounts
-Collaborate effectively with colleagues from a range of disciplines including Marketing, Creative, Communications, Insights, etc.
-15+ years related experience in eCommerce and Marketing
-BS/BA college degree required, MBA preferred
-Proven track record in running a successful Direct to Consumer ecommerce business with significant year over year growth in a highly competitive industry
-Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention
-Advanced online customer analytical skills
-Ability to translate offline brand vision to the online channel with flawless and consistent execution
-Must have strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management
-Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team
-Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team
-Demonstrate big-picture thinking and experience in a dynamic, high-growth environment
-Exceptional written and verbal communication skills. Ability to communicate complex or digital/social concepts to a non-digital audience
-Creative, diplomatic, cool under pressure and strong interpersonal skills
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.