×
News
The latest news
access_time
L'Occitane Group announces new ecosystem fund, pledges to help restore damaged landscapes in Australia
access_time
Kylie Jenner unveils her new makeup collection, inspired by her daughter Stormi
access_time
U.S. judge dismisses assault case against retailer Philip Green
access_time
L'Oréal, Unilever among global companies leading the way on tackling climate change: CDP
access_time
Coty names new chief legal officer
access_time
StockX reports over $1 billion in GMV in 2019
access_time
Balenciaga to return to Haute Couture
access_time
Schiaparelli’s surrealist seductresses
access_time
Hair clips, chunky trainers, bias-cut skirts: 2019’s hottest trends at Asos
access_time
Replay goes global with Paris Saint-Germain football club
access_time
Calida and Viktor & Rolf unveil collaboration at Neonyt
access_time
Paul Smith: a half-century and still standing
access_time
Fashionable feminism at Christian Dior Couture
access_time
Moncler Pieropaolo Piccicoli launches ready-to-wear in the Picasso Museum
access_time
Doublet’s Paris Fashion Week show oozes charm and humour
access_time
Thom Browne inks deal for first childrenswear line with Italian specialist Simonetta
access_time
Ted Baker targets beauty growth, unveils With Ted make-up line
access_time
H&M expands to Central America in deal with local partner
access_time
Menswear reveals its two faces in Paris
access_time
Pendleton Woolen Mills buys back outerwear license
access_time
France tells U.S.: back a global digital tax or risk others going solo
access_time
Palomo Spain invokes ecstasy and religion
Share
Text size
aA+ aA-
Print
Click here to print

Vice President, Marketing, Tom Ford Beauty North America

Country : USA

State : New York

Town : New York

Category : Management

Contract type : Permanent

Availability : Full time

Job description

In close partnership with the GM, Account Management/Planning, Sales and Education, Global counterparts, and North America Corporate Marketing and Center of Excellence teams, you will be responsible for planning and execution of Tom Ford Beauty North America

marketing strategy.
- Lead, manage, develop and inspire the Marketingteam (includes consumer engagement, product marketing and trade marketing),both day to day and long term
- Continuously evolve the brand strategy to makesure we stay current with macro trends, maintain relevance and drive brand desirability.
- Build strategic marketing plans that supportshort and long-range business objectives using quantitative and qualitativedata to inform this strategic work
- Oversee social and experience strategy and partnerwith your direct reports to ensure that our story and messages are consistentand coherent across channels.
- Collaborate with cross functional leaders(Account Strategy, Sales, Education, Creative, Finance, Online) to deliveragainst the total brand experience across all consumer touchpoints and 360 offlineto online integration
- Lead marketing functional experts (trade, online,digital/social) to carry out seasonal marketing execution. Ensure every aspectof execution is aligned and supports the overall marketing plan.
- Own 360-degree strategy across consumer insights,POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyaltyand marketing analytics.
- Lead the marketing team to communicate clear,inspiring, and achievable objectives and guide NA and Global Creative team to ensurestrategic objectives are successfully achieved in all creative touchpointsincluding advertising, & in store experience, eventing, digital, and social.
- Lead special events team to develop consumerrelevant strategies against brand priorities. Ensure every aspect of executionis aligned and supports the overall marketing plan.
- Lead Product and Trade Marketing Teams to ensurecategory marketing plans are in strategic alignment with Global, yet on targetfor opportunities within North America marketplace.
- Guide the internal Creative team to ensure thatwhat we are developing stays true to the brand strategy and voice
- Lead visual merchandising priorities andstrategies aligned with brand consumer and product priorities, and partner withField to ensure execution aligned and supporting of overall marketingplan.
- Own all elements of consumer shopping experiencein store and online including visual merchandising, online content and samplingstrategy.
- Drive seasonal/monthly promotion and eventplanning including: promotions, events, new store and market openings
- Partner with Marketing Operations, Supply andDemand teams to manage annual/seasonal project pipeline, basic business andassortment
- Partner with external agencies to develop,execute, and measure brand marketing tests and campaigns that deliver againstbrand awareness and perception goals
- Own marketing calendar, shipping dollars andsupport to deliver financial objectives.
- Manage and optimize multi-channel A&Pbudget
- Own ROI assessment of key campaigns, programs andactivations.
- Own Pricing, Category and Advertising &Promotions
- Monitor market performance and advise on criticalbusiness actions monthly.
- Nurture and mentor atalented set of direct reports to maximize their own potential

Profile

- 15 years of related experience
- BA required; MBA preferred
- Strong integrated marketing expert with passion in customer experience, developing B2B and DtC markets
- Expertise across all 360 marketing touchpoints including point of sale, eventing and pop-ups
- Deep experience in planning and executing marketing programs across the digital ecosystem.
- Digital Experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search, e-commerce. Proven knowledge of SEO, web analytics, eCommerce software, and other digital marketing tools and techniques, social media acumen and expertise
- Developing customer-driven marketing strategies (i.e. based on consumer insights, competitive understanding, and brand knowledge)
- Deep subject matter expertise in building and evolving a consumer brand through its various growth stages - including high growth
- Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies
- Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company
- Strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way
- Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver
- Demonstrated instinct for strong storytelling (written and visual) with the ability to collaborate successfully with creative partners
- Excellent judgment and ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
- Leading advertising process, ideally with outside advertising agencies
- Demonstrated ability to think strategically and transform information and data into effective strategies and ultimately drive results
- Strong negotiation skills and relationship building skills with internal and external partners
Share
Print
Click here to print

Similar Offers

Vice President, Workforce Strategy & Analytics

ROSS STORES
access_time | place New york

Retail General Manager, Sales #6525 5th Avenue

ADIDAS
access_time | place New york

Vice President, Nao Women's Buying & Pricing

TAPESTRY
access_time | place New york

Vice President, Sustainability

MACY'S
access_time | place New york

Polo Factory Store - General Manager

RALPH LAUREN
access_time | place Nashville

General Manager - Marple Crossroads

OLD NAVY
access_time | place Springfield

Vice President, Retail Learning & Development

TAPESTRY
access_time | place New york

Vice President, Visual Merchandising & Store Design, Travel Retail Worldwide

ESTÉE LAUDER COMPANIES
access_time | place New york

Assistant General Manager - 18th & 5th

ATHLETA
access_time | place New york

Vice President, Creative And Brand Marketing

INTERMIX
access_time | place New york

Vice President, Marketing, jo Malone London North America

JO MALONE LONDON
access_time | place New york

Polo Factory Store - General Manager

RALPH LAUREN
access_time | place Williamsburg

Vice President, Customer Supply Chain

ESTÉE LAUDER COMPANIES
access_time | place New york

President, E-Commerce

RANDA ACCESSORIES
access_time | place New york

Assistant General Manager (Kildare Village)

RALPH LAUREN
access_time | place Kildare

l'Oreal Assistant Vice President, Content Excellence

L'OREAL GROUP
access_time | place New york

General Manager - Okc Outlets

BANANA REPUBLIC
access_time | place Oklahoma city

Senior Vice President, Global Marketing, Tom Ford Beauty

TOM FORD BEAUTY
access_time | place New york

Assistant General Manager - Broadway @ Prince

BANANA REPUBLIC
access_time | place New york

General Manager

HUDSONS BAY
access_time | place Winnipeg

Assistant General Manager (M/W/D) Parndorf

RALPH LAUREN
access_time | place Parndorf

Fashion Jobs

General Manager - Natick

ATHLETA
access_time | how_to_reg Permanent | place Natick

General Manager - Church Street

ATHLETA
access_time | how_to_reg Permanent | place Burlington

General Manager, Pacheco Pass

OLD NAVY
access_time | how_to_reg Permanent | place Gilroy

General Manager - Fountains

OLD NAVY
access_time | how_to_reg Permanent | place Stafford

General Manager - Oglethorpe Mall

OLD NAVY
access_time | how_to_reg Permanent | place Savannah